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Reasons to use TV for Merchandising at the Point of Sale

This is one of the strongest current trends for global retail trade. There are so many advantages that it is impossible to think about merchandising at the point of sale and not consider the use of TVs.

If used well, in strategic positions and with eye-catching content, the screens will become “silent salespeople” , helping the consumer's purchasing journey and enhancing any promotional action in physical stores.

“…well-done merchandising in a store brings the following advantages: it increases the overall sales average and the impulse purchase rate; develops consumer loyalty to the store; attracts new customers and increases profits.” By Regina Blessa, president of the Institute of Retail Studies

Digital Signage is one of the most attractive ways to do merchandising at the point of sale. In addition to enhancing promotional actions, TVs installed in stores modernize the environment and improve the consumer experience. See below 10 statistics that prove the effectiveness of this application.

More than 60% of purchases made in-store are spontaneous. Quality merchandising at the point of sale makes all the difference for these purchases.

74% of retail entrepreneurs believe that an environment that provides an engaging experience at the point of sale is essential for the future of the business.

63% of people say that advertisements on Digital Signage screens catch their attention. Superior to all other forms of advertising.

85.7% of British retailers who use Digital Signage screens have seen benefits to brand recognition. 84% saw an increase in sales.

68% of consumers actually purchased a product or service because of some signage that caught their attention. 7 out of 10 consumers associate the quality of store signage with the quality of products .

76% of consumers would enter a store they had never entered before based purely on the attractiveness of its storefront signage.

It's a great way to reach younger audiences , as they are already used to this type of media. According to a study, there is a 13.3% better receptivity among audiences aged 18 to 34 compared to people over 34.

42% of consumers prefer to shop in stores that have Digital Signage screens at the point of sale.

When they are away from home, people are helpful 33% more attention to company advertisements.

90% of all information transmitted to the brain is visual. The brain processes visual information 60,000 times faster than textual information.

All these advantages result in increased sales:

  • The establishment's sales may increase by 5% up to 33%.

  • 300% increase in sales for product-specific promotional campaigns .

  • 5X more effective than static signage. 400% more views than printed banners.

In addition to modernizing your store's environment, Digital Signage for retail increases sales conversion as it draws the consumer's attention through the content on the screens, enhancing merchandising actions at the point of sale.

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